/Spain’s Most Delicious Sausage

Better Balance trolled Spain’s Christmas Lottery with the cry of “I’m rich!”, a pun on “rica,” which means both rich and tasty. The stunt promoted their 100% plant-based sausages, supported by posters across Madrid mimicking lottery ads. It marks the brand’s second
year of festive pranks, following 2022’s “Salchivestre” race.